In addition to the visual system, we developed a microgame that laddered into the overarching campaign with a donation tracker set for each borough. Fans in the Raptors app were given the opportunity to rep their region in a game of hoops, turning baskets made in the game into real dollars donated to key basketball initiatives in each of the 6 communities. The campaign saw a good level of engagement with over ten thousand dollars donated from fan gameplay alone.
