SportsX

Web Design, Branding
MLSE
SportsX is an R&D initiative developed by MLSE and AWS. Their objective is to create a transparent and collaborative think tank for new ideas within the fields of technology and sport. Gearing up to the official launch of the partnership and media event, we were tasked with giving the brand a refresh from its initial look and feel and designing a new website to accompany it.
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Newsletter Sign Ups
887
The design uses a system of morphing gradients and glass renditions of athletes and sporting equipment to reflect the exploratory nature of the initiative and the art of the possible. The site navigation employs a HUD that details page progress and adapts its information and links based on amount scrolled.
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